When the great and mighty Soviet Union ceased to exist, in its place was formed a state in which the government planned to establish a new economic model, involving the introduction of basic principles of capitalism.
Now the market has seen unprecedented until that time, the goods and services. And advertising is the motor trade, therefore, the representatives of the new elites, actively engaged in the creation of commodity-money relations in the young state, began to actively use this tool for increasing their capital.
90 years is an incredible and unique time. The wind of freedom that has been raging not only in society but also in the minds, forcing people to believe in a bright future, as it was under socialism, and in the beautiful assurances of advertisers pushing the brands that to this day I remember with these memorable commercials.
Now, watching these ads on the Internet, we are nostalgic, remembering all the good things that happened to us during that difficult time – in the end, we were younger!
We present 10 of the most brilliant commercials of the nineties era.
Probably only in our country, and only in 90-e years such a dubious enterprise could gain this scale.
And largely due to this "bubble", which eventually became the cause of a huge number of dramatic (sometimes tragic) stories, is the advertising campaign that dragged on a kind of mini-series where the main character was the legendary Lenya Golubkov. His famous phrase: "Buy the wife boots!" immediately went to the people.
9. Bank Imperial – Tamerlane
Advertising each episode of the series "Imperial" Bank can be considered a small historic short films, deserving the highest ratings from critics.
To this day, the representatives of the generation of the 90s to remember all the historical characters and quotes from these commercials, which later became winged.
According to experts, video advertising of Bank "Imperial" and in our time, when spent is unprecedented for the hungry 90 years the funds serve as an example of quality and taste.
8. STIMOROL – Police Stop
This movie made a revolution in the minds of our average fellow countryman, because his idea of what should be a police officer since the release of this commercial in the light, changed forever.
In the little thirty second video that is concise, but it very clearly describes the basic principles of successful existence in the new capitalist society – confident, slightly arrogant face expression (which according to the creators effect on the opposite sex very attractive), and the absolute freedom of action, bordering on permissiveness.
7. TV Park
"Read "TV Park" and your hair will be soft and silky, and the acid-base balance – normal" many people still remember this famous slogan.
At the moment, this newspaper you can't see on domestic shelves, but in the nineties, contrary to General lack of money, it was an extremely popular magazine. It was first published in 1994 and became the first Russian TV guide.
In 2013 the campaign "TV Park" went bankrupt. That's so prosaic, and the story of the iconic TV guide.
6. Margarine "Rama"
Now most of us it is difficult to imagine that the advertisement, which presented a pathetic sandwich with margarine, could provoke most of the spectators the process of salivation. What can I say – hungry 90.
In the nineties, for ordinary people is was not only a tool to promote certain goods, but also the way even a couple of minutes to plunge into another reality and escape from the dreary greyness of real life.
On the screen appeared the people, quite unlike the tired living from paycheck to paycheck, Russian citizens the 90s. And
promotional video "Nescafe" here was no exception, thanks to which at the time everyone thought that coffee this particular brand is an essential feature of a comfortable life.
The famous infomercial sweet candy "Mamba" with the equally famous slogan: "everybody likes Mamba! And Sergei, too!" on Russian television of the nineties became a hit.
Children and teenagers, are susceptible to color pictures of the TV, exhausted his parents ' requests to buy candy.
In fairness, it should be noted that loved this candy is not only children of our compatriots, but also millions of other children of the 80 States which were sold of the legendary "Mamba".
In the mid-90s with all the "blue" screens of our vast country constantly broadcast the famous is about the birthday "and holiday are not similar, while not a "Yupi"".
When on sale there is this drink, children and some adolescents have come to believe that the natural juices or fruit drinks is a relic of the past. Now colored powder with a pungent fruity smell has become a necessary attribute of a feast.
Surprisingly, the song from this advertising video was so memorable that after all these years, she can sing of those who caught these happy times.
By the way, few people know that a powdered drink is still produced, despite the fact that (fortunately) its popularity is not as high as in the nineties.
Well, who does not remember the famous slogan "Just add water"? He was not just popular in the former Soviet space, but also became the basis for the creation of many jokes and funny TV sketches, for example, in such iconic TV shows like KVN or "Town".
This ad had a slightly different format compared to the above. Here was not shouting slogans, "catchy" melodies.
Probably the creators of this series of commercials were counting on yesterday's Soviet people will make a big impression if to advertise toothpaste would be a man in a white lab coat (in the end, reverence to doctors cultivate for many years the Soviet government has not been canceled), with a serious face, producing some incredible experiments with egg shells.
Perhaps everyone who has seen this ad at least once in my life wanted to experiment to verify the effectiveness of this paste, but most people in our country in the nineties, the extra eggs were not at home, so they had to believe every word spoken from the screen.